Report reveals additional details on Apple and BMW talks

Following news earlier this week that Apple and BMW had been in discussions last year about using the BMW i3 as a foundation for its own electric car initiative, a new report from Reuters suggests that those negotiations may yet resume at some indeterminate point in the future. Sources familiar with the original talks told Reuters that the dialogue between the two companies ended last fall due to Apple’s desire to explore developing the car on its own and BMW was cautious about becoming a “mere supplier to a software or internet giant,” but had seemed willing to consider licensing parts. While one source indicated that “exploratory talks between senior managers may be revived at a later stage,” recent staff changes in the upper echelons of BMW may complicate matters, with the new CEO focusing on internal priorities rather than new projects along with the departure of Herbert Diess, the board member who led initial discussions with Apple. BMW’s new head of R&D, Klaus Froehlich, has stated that Apple and BMW have much in common, but indicated that his company would not “consider any deal that forces it to open up its core know-how to outsiders.”

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