The New York Times has a report today that provides some additional insight into Apple’s plans for the upcoming streaming music service that the company is rumored to be developing with its Beats division. Being billed as a service that is expected to rival Spotify, the new subscription offering has Trent Reznor of Nine Inch Nails fame overseeing the redesign of the iOS Music app to accommodate the new services. The report also notes that Apple is planning improvements to iTunes Radio to focus more on regional listeners, and “splashy new albums” that will be released initially as iTunes exclusives. Former BBC Radio DJ Zane Lowe has apparently been hired by Apple to play a role in redesigning iTunes Radio to “bear some resemblance to a traditional radio station.”
The report also confirms that Apple’s new service will not come in at a lower price than competing services. Several music executives told the New York Times that Apple’s attempts to negotiate lower pricing from record labels have failed, suggesting that Apple’s service will likely be priced at the $10/month level that has pretty much become standard across all streaming music services. Unlike services such as Spotify, however, Apple’s new service is not expected to have a free version, a decision that music executives are reported to be particularly happy about.