RIAA applauds Pepsi iTunes promotion

“The RIAA applauded the ad, even though it may serve to remind some of the trade group’s legal campaign, which many music fans thought went too far.

‘This ad shows how everything has changed,’ said RIAA chief executive Mitch Bainwol. The debate is not digital versus plastic, it’s legitimate versus illegitimate.” […]

‘I would like to see more of this,’ said Jimmy Iovine, chairman of Interscope Geffen A&M, part of Universal Music Group. ‘We’re starting to see technology companies come on our side, now soft drink companies are coming on our side.’”

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