Roxio offers Crunch video converter for Apple TV, iPod, iPhone

Roxio this week will announce Crunch, a new Mac application that converts videos for playback on the Apple TV, iPod, and iPhone. Crunch includes support for both native QuickTime file formats including DV, AVI, MOV, and non-QuickTime file formats including DivX, MPEG-2 and DVD-Video.

Roxio said the software will also convert DVDs and VIDEO_TS folders, and offers multiple optimized MPEG-4 and H.264 settings.

“With award winning technology from the leader in digital media, Roxio Crunch makes taking your video in to the living room or the palm of your hands fast and simple,” the company said in documents provided to iLounge.

“Roxio Crunch is a one-stop shop for all of your video conversion needs. Batch export will make your life even simpler—converted video will be automatically added to iTunes for syncing.” Roxio’s site has yet to be updated with information on Crunch, and pricing and availability were not provided.