Just to clarify, this refers to the retail release, not the launch event. To be even more specific, it should happen on Friday, Sept. 16th. — Evan Blass (@evleaks) July 23, 2016
Well-known leaker Evan Blass has sent out a series of tweets claiming the new iPhone will be released on Sept. 16, which would be slightly earlier than recent history. Apple released the iPhone 6s/6s Plus on Sept. 25 of last year — also a Friday, which is typical.
Meanwhile, German site Apfelpage has its own big prediction about the new iPhone, with its sources inside a Chinese manufacturer claiming the new device will be named the “iPhone 6 SE.” The source said packaging has already entered production under that name, but also claimed they had only seen information related to the 4.7-inch phone, shedding no light on how the company would handle naming its new 5.5-inch device, which at least some sources have claimed would be dubbed the “iPhone Pro.”
None of the previous leaked images of the new iPhone model have featured the SE label, but with speculation that Apple is moving its iPhone refresh cycle from two years to three years running rampant, there is a clear possibility Apple could hold off on using the name “iPhone 7” until its expected dramatic redesign in 2017.