Electronics giant Samsung said it will take aim at Apple this year with several new portable products and large ad campaigns. A Samsung executive claims that Apple’s lead in digital music and video can be attributed to only marketing.
“What’s the difference between how they have gone to market and how we have gone to market? It’s real simple. They spent $165 million last year to advertise Apple MP3 products. We spent $1 million,” said Peter Weedfald, senior vice president of consumer electronics for Samsung’s North American division. “We are going to break the code. In 2006, we are going to over-invest in advertising and marketing around these really hot new digital video and digital audio products, and we will spend tens of millions of dollars.”