SanDisk has introduced an 8GB version of its flagship media player and reduced prices on its entire Sansa line up in a bid to lure customers away from the iPod. SanDisk, which is a distant second to Apple in the digital music player market, today announced its $250 Sansa e280 player, which offers 8GB of flash storage (expandable to 10GB with microSD slot), audio, photo and video capabilities, FM tuner and recorder, a user-replaceable battery, and a 1.8” TFT display.
SanDisk also cut prices on its existing line of Sansa e200 players. The e250 (2GB) now sells for $140, the e260 (4GB) is now priced at $180, and the e270 (6GB) now sells for $220.
According to the NPD Group, SanDisk accounted for 9.7% of U.S. MP3 player sales in the second quarter, up from 3.1% last year.
