Schiller defends $329 iPad mini pricing

Updated

In response to early criticisms of the iPad mini’s $329 starting price tag, Apple marketing chief Phil Schiller told Reuters that consumers will see the iPad mini as a premium product worthy of its price when compared to similar $199 products like Google’s Nexus 7 and Amazon’s Kindle Fire HD. “The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those devices,” Schiller said. “…And now you can get a device that’s even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that.”

Photo of author

Phil Dzikiy

Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.