Schiller defends $329 iPad mini pricing

In response to early criticisms of the iPad mini’s $329 starting price tag, Apple marketing chief Phil Schiller told Reuters that consumers will see the iPad mini as a premium product worthy of its price when compared to similar $199 products like Google’s Nexus 7 and Amazon’s Kindle Fire HD. “The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those devices,” Schiller said. “…And now you can get a device that’s even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that.”

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