Confirming reports from last month, Showtime’s standalone channel launched today on Apple TV. Unlike last year’s addition of Showtime Anytime – which requires a traditional cable subscription to access content — the standalone Showtime channel will make the network’s offerings available for non-cable subscribers for $11 a month, undercutting HBO’s $15-a-month charge for the similar HBO Now service. Like HBO, Showtime is offering a 30-day free trial to attract users and is launching its channel on Apple TV before expanding to other platforms. A Showtime app for iOS isn’t available yet, but should be available soon.
Update: The Showtime iOS app is now available, as well.