A silent, server-side update to the Apple TV has added on-device TV show purchasing to the set-top box in several countries. Engadget reports that Apple TV users in Canada, Australia, and the U.K. are now able to purchase TV shows on the device, and stream any past TV show purchases directly from iCloud to the Apple TV.
The same functionality was rolled out to Apple TV units in the U.S. earlier this year.
Update: The TV Shows menu has since disappeared on Apple TV units set to access the Canadian, Australian, and U.K.
stores; it is unclear whether this morning’s appearance was a planned rollout that has been pulled due to a technical issue, a premature launch, or something else entirely.
Update x2, December 16: Apple officially rolled out the feature last night to various international locales..