Silicon Valley: Dell rebrands and industry responds

“They’ve used this announcement to lay down the gauntlet to HP, Apple and to some extent Sony,’ said Tim Bajarin, president of the Creative Strategies consulting firm. ‘Everything that Dell’s doing right now is extremely calculated.’ […]

Apple fired off a dismissive statement about Dell’s entry into the digital music business.

‘It appears that Dell is re-branding one of the second-tier music services that will be announced soon, just like they are re-branding Creative’s MP3 player. There is little original here,’ Apple’s statement said.”

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