In an article discussing the Siri personal assistant feature of the iPhone 4S, the Wall Street Journal reports that the Siri team is one of the largest software groups at Apple. Citing a person who worked at Apple on the project, the report states that when it began integrating Siri into the iPhone, Apple focused on keeping Siri’s personality friendly and humble, and worked on its responses in an attempt to forge an emotional tie with customers.
“We thought of it almost as a person on the phone,” said the person. “How would we want a person to respond?” Apple purchased Siri for $200 million in 2010.
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