Skyhook CEO: iPhone driving demand for location-based services

Apple’s iPhone is spurring demand for location-based services, according to Ted Morgan, founder and CEO of Skyhook Wireless. “Thanks to the popularity of iPhone, we are seeing more and more apps using geo-data,” Morgan said in an interview with GigaOM. “The iPhone has unleashed location-based creativity.” Skyhook provides the technology for the Wi-Fi location positioning feature of the iPhone OS, and also offers its services to other mobile device manufacturers and mobile app developers. According to GigaOM, the number of location-aware mobile apps has grown in the past year from a few dozen to 2,000, with five times as many location-aware apps expected by next year.