SoftBank CEO: iPhone 4 sales ‘far exceeded’ expectations

Reporting his company’s first fiscal quarter financial results, SoftBank CEO Masayoshi Son made several comments regarding the iPhone and iPad, products for which SoftBank is the exclusive carrier in Japan. Masayoshi Son said that sales of the iPhone 4 “far exceeded” his expectations, and apologized to customers for supply shortages. “We ship and we ship, and then we immediately get more new orders,” he said. He also said the company added 696,600 subscribers in the quarter, many wooed away from competitors that don’t offer Apple products. Regarding the iPad, Masayoshi Son said the tablet was selling well and drawing interest from large corporations. When discussing whether consumers should get the iPhone or iPad, he recommended they get both, noting that historical Japanese warriors often carried both a short and long sword. Despite the strong performance, SoftBank’s net profit fell 29 percent due to a tax hit.

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