Sony takes shots at iOS with new PSP ad

Sony has released a new TV advertisement for its PlayStation Portable handheld gaming console that mocks players of iOS games. Holding a device that clearly is meant to resemble an iPhone, a young man—identified as “Josh Rose,” who is said to be “kidding himself”—holds up the device, talking about the “sweet game” he’s playing. Sony’s new PSP TV advertisement spokesperson “Marcus” exclaims that the device “isn’t built for big boy games,” and proceeds to show a variety of games available for the PSP for only $9.99. The new advertisement appears in embedded form below. [via Kotaku]

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