Sony, Warner Music execs plan to conquer iPod lead

At this week’s UBS Media Week Conference in New York, two executives took aim at Apple’s iPod. Andrew House, VP of Sony Computer Entertainment America, said he plans to first get the company’s Playstation Portable (PSP) in the hands of consumers as a gaming device and then use it to sell music and video downloads. The device uses a proprietary Sony storage disc format that can store about 2GB worth of content. “In the portable space, there are devices that are a necessity, like a cell phone, and there are devices that are indulgences,” House said. “The iPod fits very much into the indulgence and status category and that is where we are going to go head-to-head with PSP.”

Meanwhile, Warner Music Group CEO Edgar Bronfman said in a separate presentation at the conference that he sees a large opportunity to sell the label’s music on mobile phones, which he expects will hold as much as 1,000 songs like the iPod mini. “Eventually, the greatest competition [for the iPod] comes from the wireless network providers,” Bronfman said. “If my cell phone—or one of those 1.3 billion cell phone users as opposed to the five million iPod users—can give me the same kind of functionality as the iPod, that’s the biggest competition.”

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