SportRope for iPod shuffle introduced [updated]

Jewelry designer Richard Forbes has announced the SportRope, a replacement rubber cord for the Apple lanyard that is provided with the iPod shuffle. The $9.99 SportRope is made of 3mm rubber and attaches with a sterling bayonet clasp. The SportRope comes in 36 or 40-inch lengths and is available in Pink, Turquoise, Cobalt, Cherry Red, Lime Green, Tangerine, Clear and Black.

“The need and benefit of the SportRope is that it allows Shuffle owners to personalize their Shuffle with color and flair,” explains Forbes. “In addition, SportRope also provides resistance to the grit and grime that the original nylon lanyard will show with time. SportRope is easily cleanable, where as the original lanyard may be susceptible to becoming unglued during repeated cleanings.”