Sprint CEO Hesse: iPhone users ‘more profitable’

Speaking in an interview Mobile World Live, Sprint CEO Dan Hesse defended the company’s decision to begin offering the iPhone. Discussing the initiative, Hesse said that the company’s first quarter of iPhone sales surpassed the company’s expectations, with 4 out of every 10 iPhones sold going to new customers, a figure that Hesse claimed was roughly double the rate of competitors. In addition, Hesse said that iPhone customers were less susceptible to churn, and actually use less data than users of high-end 4G Android devices. As a result, Hesse claimed that iPhone customers were actually “more profitable” than the average smartphone customer brought on to the network. Sprint launched the iPhone on its network last October. [via BGR]

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