Starbucks and iTunes have announced the new Pick of the Week program, in which a new complimentary song or music video will be offered every week as a free download for Starbucks customers. Every Tuesday, more than 7,000 company-operated Starbucks locations in the US will stock a new Pick of the Week download card redeemable on the iTunes Store for a free song or music video, from artists such as Carly Simon, Duffy, Counting Crows, Adele, Sia, Hilary McRae, and more. The first Pick of the Week, available starting today at participating locations, is the new song “Washington Square” by the Counting Crows. Customers will have 60 days from the date the cards are available to redeem them through the iTunes Store.
“With Pick of the Week, Starbucks will leverage its trusted curatorial voice in music and entertainment through its partnership with iTunes to provide our customers with a world-class digital discovery experience,” said Ken Lombard, president Starbucks Entertainment. “Pick of the Week provides an incredible way for Starbucks customers to discover great new music and videos for free on the iTunes Store,” said Eddy Cue, Apple’s vice president of iTunes. “With the world’s largest online catalog of music and video there is truly something for everyone.”
The Pick of the Week program follows a similar Starbucks/iTunes promotion from last October, Song of the Day, which offered customers the opportunity to pick up a new complementary download each day for a month. According to the companies, the promotion resulted in more than six million songs being downloaded.