Exact Editions, a British digital publishing startup, is using Apple’s iBeacon technology to allow readers to access its titles for free in certain locations.
A report suggests the tech could be used within a coffee shop or waiting room, as the publisher could sell multi-magazine subscriptions to businesses and locations.
Macy’s also disclosed that it will be using iBeacon to trigger offers in different parts of its stores as part of a pilot program, and a number of Major League Baseball teams have expressed interest in using the technology within their stadiums.
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