Exact Editions, a British digital publishing startup, is using Apple’s iBeacon technology to allow readers to access its titles for free in certain locations. A report suggests the tech could be used within a coffee shop or waiting room, as the publisher could sell multi-magazine subscriptions to businesses and locations. Macy’s also disclosed that it will be using iBeacon to trigger offers in different parts of its stores as part of a pilot program, and a number of Major League Baseball teams have expressed interest in using the technology within their stadiums. [via TechCrunch]
Startup uses iBeacon to allow Newsstand publication access
By Phil Dzikiy
Phil Dzikiy
Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.