STARZ has launched the STARZ Play app for iOS devices and Apple TV, offering a standalone subscription to cord cutters for $9 a month and free access to existing cable subscribers. The app allows up to four users to watch simultaneously, supports universal search through the Siri remote and is the first premium cable app to allow full download rights “for most titles.” Which titles are exempted isn’t clearly specified.
HBO and Showtime already offer similar apps, for $15 and $11 a month, respectively. Notably, STARZ doesn’t seem to offer the 30-day free trial that both Showtime and HBO use to entice new subscribers. The service is also currently only available to users in the U.S. and certain U.S. territories.