Steve Jobs concentrates on the “really important” creations

Updated

Apple CEO, Steve Jobs was interviewed by BusinessWeek on the subject of innovation. Many companies have tightened their belts and cutback R&D, but not Apple, it forges ahead.

Q: With the iPod, Apple moved beyond the PC into consumer electronics. But you’re still considered a niche player that picks its spots in bigger markets. Will you try to expand to become a more full-line player, like a Sony or Samsung?
A: The fact that you’re comparing us to Sony is a statement in itself. I’m flattered. We really respect those guys and what they’ve accomplished over the years. But we’re just trying to make great products. We do things where we feel we can make a significant contribution. That’s one of my other beliefs.”
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Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.