Steve Jobs concentrates on the “really important” creations

Apple CEO, Steve Jobs was interviewed by BusinessWeek on the subject of innovation. Many companies have tightened their belts and cutback R&D, but not Apple, it forges ahead.

Q: With the iPod, Apple moved beyond the PC into consumer electronics. But you’re still considered a niche player that picks its spots in bigger markets. Will you try to expand to become a more full-line player, like a Sony or Samsung?
A: The fact that you’re comparing us to Sony is a statement in itself. I’m flattered. We really respect those guys and what they’ve accomplished over the years. But we’re just trying to make great products. We do things where we feel we can make a significant contribution. That’s one of my other beliefs.”

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