Steve Jobs pens update on Apple’s environmental policy

Apple CEO Steve Jobs has written an extensive update which outlines Apple’s plans for current and future environmental efforts, entitled “A Greener Apple.” In the update, Jobs discusses topics such as the removal of toxic chemicals from Apple’s product lines, as well as plans for more aggressive recycling of old products. While discussing the removal of the chemicals Arsenic and Mercury, he also sheds some light on the company’s plans for future displays. “We plan to introduce our first Macs with LED backlight technology in 2007,” Jobs wrote.

Jobs also announced plans to expand its iPod recycling program. “All of Apple’s U.S. retail stores, which now number more than 150, take back unwanted iPods for environmentally friendly disposal free of charge,” Jobs said. “As an incentive, we even offer customers a 10% discount on a new iPod when they bring their old iPod to our stores for proper disposal. This summer we’re expanding it to Apple retail stores worldwide, and we’re also extending it to include free shipping from anywhere in the U.S. No product purchases are required for any of our free take back programs. In a few months, we think we’ll have ‘best of breed’ iPod recycling programs in the U.S., and we plan to continue to expand our free iPod recycling programs globally in the future.”

Share on facebook
Facebook
Share on twitter
Twitter
Share on reddit
Reddit
Share on linkedin
LinkedIn
Share on email
Email
Share on whatsapp
WhatsApp