A study done by Strategy Analytics’ Wireless Device Labs into consumer perceptions of the iPhone experience shows that 90 percent of respondents gave the iPhone higher marks than their own handset. The study captured consumer reactions to an Apple-developed video highlighting the features of the iPhone. “An overwhelming 90 percent of respondents gave the iPhone higher marks than their own handset and over 40 percent of respondents rated the iPhone much better across key functional categories—including music player, web browsing, voice mail, and phone call management—indicating real innovation in designing a user experience,” said Harvey Cohen, President of Strategy Analytics, who conducted the research. Kevin Nolan, Director of User Experience Research at Strategy Analytics, added, “While the iPhone ‘Wow’ factor is impressive, our user panel indicated that challenges in pricing and positioning may act as a barrier to mass-market success. Nonetheless, the iPhone clearly represents a breakthrough in terms of user experience.”
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