Although Apple’s iPhone is months away, awareness of the device is high among U.S. consumers. According to a recent study conducted by Harris Interactive, 47% of respondents were aware of the iPhone and 17% expressed interest in purchasing it. Harris also broke down when consumers intended to buy the device. “Of those expressing interest to purchase, 9% say they would buy at product launch and another 8% would buy before their current wireless service contract expired,” the research firm said. “About 17% say they would wait for their current wireless contract to expire before purchasing and 25% would purchase it—when their existing wireless carrier offers the iPhone. Finally, a full 40% of buyers intend to wait for the price to come down.”
Study: iPhone buzz significant among Americans
By LC Angell
LC Angell
LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.