Although Apple’s iPhone is months away, awareness of the device is high among U.S. consumers.
According to a recent study conducted by Harris Interactive, 47% of respondents were aware of the iPhone and 17% expressed interest in purchasing it. Harris also broke down when consumers intended to buy the device.
“Of those expressing interest to purchase, 9% say they would buy at product launch and another 8% would buy before their current wireless service contract expired,” the research firm said. “About 17% say they would wait for their current wireless contract to expire before purchasing and 25% would purchase it—when their existing wireless carrier offers the iPhone.