Online video stores such as Apple’s iTunes could peak this year as more advertising-supported content is made available for free, according to a new study by Forrester Research. The firm said sales of digital movies and television shows are expected to almost triple to $279 million in 2007, but that sales will likely flatten out next year. “In the video space, iTunes is just a temporary flash while consumers wait for better ways to get video. They’re already coming,” said Forrester Research analyst James McQuivey, who called the paid download video market a “dead end.” Networks including ABC, Fox and NBC are currently offering some shows online for free.
Study: iTunes-like video services have no future
By LC Angell
LC Angell
LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.