Study: Podcast use rising but small for daily usage

According to a recent study by the Pew Internet and American Life Project, a growing number of consumers are listening to podcasts, but very few do so every day. The study found that 12% of web users have downloaded a podcast, an increase from 7% earlier in the year. However, only about 1% said they download a podcast on a typical day. “While podcast downloading is still an emerging activity primarily enjoyed by early adopters, the range of content now available speaks to both mainstream and niche audiences,” said Mary Madden, senior research specialist at Pew. “We are at a crossroads of a major transition in the way media content is delivered and consumed.”