Survey: Apple online store drops in satisfaction

Apple’s online store has dropped in holiday customer satisfaction, according to a recent survey. The ForeSee Holiday E-Retail Satisfaction Index measures customer experience based on more than 24,000 surveys collected between Thanksgiving and Christmas. Apple earned an 80 rating, down from an 83, which is the company’s lowest score in four years — this is the eighth annual report. Though it’s unclear as to how many of the customers surveyed specifically rated Apple, the number of responses and popularity of Apple’s online store lend credence to the results. Amazon topped the list with an 88 rating.

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