According to a new survey, half of all US households now own at least one Apple product. CNBC reports that its All-America Economic survey found that one out of every ten households that don’t currently own an Apple product plan to purchase one over the next year.
In addition, homes that own at least one Apple product own an average of three, meaning that the average American household owns 1.6 Apple devices, with nearly 25 percent planning to buy at least one more in the next year. The survey found that Apple customers tend to be young, male, and college-educated, and the more money a person earns, the more Apple products they’re likely to own.
The All-America Economic survey was conducted over landline and cellphone among 836 Americans from March 19 to March 22, with a margin of error of plus/minus 3.4 percent..