According to a recent smartphone brand loyalty survey conducted by Crowd Science, 39% of BlackBerry users would buy an iPhone if purchasing a smartphone “tomorrow.” 34% of BlackBerry users would purchase an Android device, while 92% of iPhone owners and 87% of Android owners would definitely/probably repurchase another iPhone or Android device, respectively. iPhone and Android owners showed similar brand loyalty in the recommendation section of the survey, with 97% of iPhone users and 100% of Android users saying they would recommend their current phone to friends and family. Curiously, 52% of BlackBerry users would recommend the iPhone, compared to 28% who would recommend Android. The study consisted of 1,140 respondents who were randomly recruited via the Crowd Science Sample Beta program from websites serving more than 20 million unique visitors.
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.