Survey: Netbook interest declines, tablet interest rises

According to results from the latest ChangeWave consumer survey, netbook demand is declining year-over-year while planned purchases of tablet computers – led by the iPad – are on the rise. The October survey of 3,108 consumers found that 14 percent of consumers planning to purchase a laptop over the next 90 days plan to buy a netbook, down from 20 percent in October 2009 and from a high of 24 percent in June 2009. Meanwhile, 26 percent of consumers said they are at least somewhat likely to purchase a tablet in the future, with eight percent saying a purchase was very likely, and 18 percent saying it was somewhat likely. Among those respondents, 80 percent said they were most likely to purchase an iPad, followed by eight percent who said they were most likely to purchase a RIM Playbook, and three percent who said they were most likely to purchase a Samsung Galaxy Tab. Finally, satisfaction ratings for the iPad were quite high, with 72 percent of current iPad owners saying they were very satisfied with the device, followed by 23 percent who said they were somewhat satisfied. Only one percent said they were somewhat unsatisfied with their iPads, while zero percent labeled themselves as very unsatisfied, and three percent said they didn’t know.

Share on facebook
Share on twitter
Share on reddit
Share on linkedin
Share on email
Share on whatsapp