Swiss watchmaker Swatch plans on fighting Apple on the iWatch trademark, Watson reports. Swatch has its own watch series called the iSwatch. “We assess the likelihood of confusion as given, the marks are confusingly similar. In all countries where the mark is registered, we go against it before,” Swatch Group head of corporate communications Serena Chiesura said in a statement. Though the name of Apple’s rumored smart watch is technically still unknown, the company has reportedly applied to register the iWatch name in a number of countries. [via 9to5Mac]

Phil Dzikiy

Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.