Target debuts branded iPod case

Target has introduced a new iPod case as part of the branded products in its Red Hot Shop. The Cosmic Flowers iPod case is made from white patent-PVC and features black and white “swirling psychedelic flowers” with a red Target bullseye logo. It fits fourth-generation iPods, and offers a clear screen protector, a red patent-PVC wristlet strap, and a clasp to clip the case onto a belt loop or bag. Target said the new iPod case would ship later this month for $14.

“Play it safe, if you must,” says Target. “Put your iPod in a case that’s the equivalent of slacks. Jingle your change. You’re responsible. You’re established. But your bumpin’ tracks and rebellion bass really deserve more attitude than that. Something unique, expressive. And that’s exactly where this beauty enters into it.”

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