Target is not doing the best job when it comes to retailing the iPad, according to a new report. IfoAppleStore reports that while the iPad is in a decent, but not great, position next to Target’s electronics point-of-sale counter—a position also occupied by Apple’s line of iPods—not a single iPad, non-working or otherwise, was available for customers to look at. No information cards or descriptions of the device’s capabilities were on display, and the iPad boxes themselves were locked behind glass doors, with no salespeople available to discuss the product or even remove one from the case. In addition, a small range of iPad accessories, including the iPad Camera Connection Kit, were on display on an end-cap adjacent to the iPad area, but once again, the products were locked down, requiring assistance for purchase. Over a half an hour span on Sunday afternoon, ifoAppleStore reports that not a single person approached iPad display; during the same hour, multiple customers approached the live display of touchable, usable iPads at a nearby Best Buy.
Charles Starrett
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.