Target scores exclusive JBL On Time edition

In what appears to be a first for an iPod speaker manufacturer, JBL has announced the release of On Time – Aluminum, a Target store-exclusive third color of its popular iPod speaker dock and clock radio combination (iLounge rating: B+). According to JBL, On Time – Aluminum “is now on active display in all their 1,400 stores in the US. It’s our first color venture with an iPod speaker other than white and black, which so far has been very well accepted.” Target has previously negotiated aesthetic exclusives with companies such as Nintendo, which issued special editions of several Game Boy models using unique colors and packaging. Like its white and black predecessors, the Aluminum-colored On Time is made from plastic, not metal, and sells for the same price of $250.

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