Target announced it is installing low-powered Bluetooth beacons in 50 of its stores, set to use the company’s iOS app to highlight products and special offers as customers walk through certain sections of the store. The beacons will track shoppers throughout the store and present limited recommendations depending on which section the customer is in – an alert that a nearby item in women’s apparel is trending on Pinterest, for example. Eventually Target hopes to provide more in-depth features, like reorganizing a shopping list based on the best path through a store or providing reminders if a user forgot an item once they make it to the checkout line.
The technology could even be used to pair employees with customers in need of assistance in real time. Users will have to “opt in” to share their location while in the store and allow the app to send push notifications to their phones. Target says it plans to limit those notifications to two per shopping trip, but in-app updates on the app’s “Target Run” page will offer deals in a social media-style news feed. Target said the 50 test stores – located in areas in and around Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco and Seattle – were chosen because they represent a good cross-section of stores in various markets, according to TechCrunch. Expansion to other stores and support for Android phones is expected later in the year.
