Targus has introduced its SoundUP high definition sound enhancer. SoundUP is an in-line audio booster that uses a Phantom Technologies circuit which “enhances sound quality up to 20-25%,” helping to reveal instruments and voices typically lost during compression. “iPods and MP3 Players represent one of the fastest-growing segments of the consumer electronics industry today,” stated Al Giazzon, vice president of marketing at Targus. “SoundUP delivers amazing sound quality giving consumers the ultimate portable music experience.” Features include a built-in powered audio-out splitter, in-line volume control, and power provided by one AAA battery. The Targus SoundUP is available now and sells for $40.