Following their success with the “Hello” commercial that aired during this year’s Academy Awards, TBWA/Chiat/Day will handle all advertising duties for the iPhone. According to an Advertising Age report (free subscription required), the firm beat out sibling agency BBDO — AT&T’s agency of record — for the account. Discussions on whether or not BBDO will provide support advertising are still ongoing. TBWA’s Media Arts Lab has handled creative duties for Apple since 1997.
Latest News
- Apple designed M2 chip enters mass production; new MacBook Pros could launch at WWDC
- Apple plans to cut AirPods production, reports Nikkei
- Apple posts a strong quarterly result – $89.6 billion in revenue
- Search suggestions feature now live on App Store
- Private Internet Access VPN subscription is 72% off
- Apple’s AirPods Max in Space Gray and Silver are $17 Off
- New Zealand and Australian customers begin receiving their purple iPhone 12 and AirTag shipment
- Refurbished Apple Watch SE and Series 6 models appear at Apple.com
- OMNIA Q4 4-in-1 Wireless Charging Station with Power Adapter is 13% Off
- Dress up your iPhone 12 with a new silicone MagSafe case, now $7 off