Following their success with the “Hello” commercial that aired during this year’s Academy Awards, TBWA/Chiat/Day will handle all advertising duties for the iPhone. According to an Advertising Age report (free subscription required), the firm beat out sibling agency BBDO — AT&T’s agency of record — for the account. Discussions on whether or not BBDO will provide support advertising are still ongoing. TBWA’s Media Arts Lab has handled creative duties for Apple since 1997.
TBWA to handle iPhone advertising