Tech analyst expects $199 iPod mini in 12 months

January 12, 2004 12:45 pm UTC
by Dennis Lloyd

“‘I think $249 is smart. You can always drop the price. It’s much harder to raise it,’ said Michael Gartenberg, a personal technology analyst with Jupiter Research. ‘I think we could see a $199 iPod in the next 12 months.’

Gartenberg said the iPod mini should help Apple win some of the lower-end sales now going to Sony, Creative Labs and Rio Audio, manufacturers who’ve built a market for sub-$300 digital music players.”

Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.

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