Teenagers are buying more iPods than ever, and iPhone awareness is notably high among students, according to results from Piper Jaffray’s bi-annual teen survey. The national study of approximately 500 teenagers’ buying patterns and brand preferences found that iPod market share among teens grew to 82% from 79% in the fall 2006 survey. In addition, the financial firm reported that 84% of students surveyed had heard of Apple’s iPhone, with 25% saying they would pay $500 for the device.
“Apple continues to dominate the portable media player (PMP) market by a large margin,” Piper Jaffray said. “Our study indicated that 78% of high school students own a PMP, and of those students 82% own an iPod. Sony’s share, the second highest, has leveled at about 4%. Students’ awareness of the iPhone and their interest in buying the iPhone are both high. Among high school students, it is clear that Apple is successfully carrying its brand from the media player market into the mobile phone space.”