Tesla’s Elon Musk calls Apple’s car project an ‘open secret’

During an exclusive BBC interview, Tesla’s founder and CEO Elon Musk stated that it’s basically an “open secret” that Apple is making an electric car to rival Tesla’s. While Apple has not formally announced it is working on a vehicle, the company has registered numerous automobile-related domains such as apple.car and apple.auto and has been on a recent hiring spree for automotive-related talent. Musk noted that several of its engineers have been hired by Apple, among other companies, and felt that it was “obvious” that Apple would enter the car market, noting, “It’s pretty hard to hide something if you hire over a thousand engineers to do it.” Musk said, however, that he doesn’t see Apple as being a threat to Tesla’s business — rather that he feels that it will expand an industry where there is currently room for more than one player. “Tesla will still aspire to make the most compelling electric vehicles, and that would be our goal,” Musk said, “while at the same time helping other companies to make electric cars as well.”

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