As expected, Apple today announced the immediate availability of The Beatles’ entire back catalog on the iTunes Store. All of the Fab Four’s remastered albums are available for purchase individually in iTunes LP format, priced at $12.99 for standard length albums and $19.99 for double-length offerings; also available is the The Beatles Box Set ($149), which contains remastered versions of all the band’s studio albums in iTunes LP format, as well Past Masters Vols. 1 & 2, a series of Mini Documentaries, and a film of the band’s performance at the Washington Coliseum from 1964, a worldwide iTunes exclusive which captures the Beatles’ very first US concert in its entirety. Notably, the concert film will be available for fans to stream and view from iTunes for free for the remainder of this calendar year. All of the band’s singles are offered for $1.29 a song. In conjunction with the release, Apple will be running a series of five TV advertisements, featuring clips of the band’s arrival in America, and the songs “All You Need Is Love,” “Let It Be,” “Yesterday,” and “Here Comes The Sun,” respectively, all of which are available for viewing on the band’s iTunes landing page.
“We’re really excited to bring the Beatles’ music to iTunes,” said Sir Paul McCartney. “It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.”
“I am particularly glad to no longer be asked when the Beatles are coming to iTunes,” said Ringo Starr. “At last, if you want it—you can get it now—The Beatles from Liverpool to now! Peace and Love, Ringo.”
“We love the Beatles and are honored and thrilled to welcome them to iTunes,” said Steve Jobs, Apple’s CEO. “It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.”
“In the joyful spirit of Give Peace A Chance, I think it is so appropriate that we are doing this on John’s 70th birthday year,” said Yoko Ono Lennon.
“The Beatles on iTunes—Bravo!” said Olivia Harrison.
“The Beatles and iTunes have both been true innovators in their fields,” said EMI Group CEO Roger Faxon. “It’s a privilege for everybody at EMI to work with Steve Jobs and with Apple Corps’ Jeff Jones and their teams in marking a great milestone in the development of digital music.”