“It’s the epitome of cool, a must-have item rated No 1 with teenagers, oldies and muggers alike.
Yet the iPod digital music player has confused so many thousands of new owners that the gadget has spawned its own service industry – to help technophobes download their own songs.
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Now companies are springing up to meet the need, including the London-based wePod, which does the hard work of converting disc tracks into electronic files for the iPod, using its own specially developed software.
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