“The iPod is the modern-day equivalent of the Samurai sword”

“It is a bit emasculating to admit this, but portable electronics have replaced sidearms in our culture. I draw upon the Japanese katana for my analogy for several reasons. First, the katana was much more than a mere weapon or cutting tool. It was a portable symbol of status, power, and class. The warrior class, the Samurai, were actually quite numerous. At their height they were nearly 10% of the population of Japan. Before 1876, wearing the katana conveyed to the casual observer that the wearer of the long and short swords possessed a rank and status of an elite group.

The simple fact that people are willing to pay hundreds of dollars more for an iPod, when equal technology is available in a less impressive-looking package, points directly to this analogy. People will pay more for a status symbol, and in doing so, they have made the iPod one of the most important cultural icons today.”

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