“The iPod is the modern-day equivalent of the Samurai sword”

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“It is a bit emasculating to admit this, but portable electronics have replaced sidearms in our culture. I draw upon the Japanese katana for my analogy for several reasons. First, the katana was much more than a mere weapon or cutting tool. It was a portable symbol of status, power, and class. The warrior class, the Samurai, were actually quite numerous. At their height they were nearly 10% of the population of Japan. Before 1876, wearing the katana conveyed to the casual observer that the wearer of the long and short swords possessed a rank and status of an elite group.

The simple fact that people are willing to pay hundreds of dollars more for an iPod, when equal technology is available in a less impressive-looking package, points directly to this analogy. People will pay more for a status symbol, and in doing so, they have made the iPod one of the most important cultural icons today.”

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Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.
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