The Wall Street Journal joins iOS Newsstand

The Wall Street Journal has finally joined Apple’s iOS Newsstand service. One of the last high-profile publishers to holdout from offering subscriptions via iTunes, the Journal will now sell digital subscriptions from directly within the app — and will pay the standard 30 percent of subscription revenue from in-app subscriptions to Apple. Although The Wall Street Journal has long had its own reader app for iOS, it initially chose to remove in-app subscription purchasing following the launch of Apple’s in-app subscription service early last year, rather than sharing revenue and customer data with Apple. Former Dow Jones president Todd Larsen had opposed Newsstand subscriptions, but he left the company last summer. [via All Things D]