iLounge has received its first test unit of the third-generation Apple TV, and has posted the first unboxing photos of the unit to our Flickr account. As expected, the unit’s packaging has changed little from the last generation, save for the updated photo on the rear and the mention of 1080p playback capability on one side of the box. Little has changed inside the box, either, as new instructions seem to be the only change, and the unit itself is virtually indistinguishable from the prior model, save for a new model number on the bottom. Expect much more on Apple’s latest-generation set-top box soon.
Update: We’ve now posted a handful of screenshots—accessible from the above link—comparing the 1080p output of the third-generation Apple TV to the 720p output from the second-gen unit.