Apple CEO Tim Cook has sent out an e-mail to employees announcing that Apple has raised $20 million this quarter for (PRODUCT)RED, iClarified reports, with Apple’s Holiday (PRODUCT)RED campaign likely contributing the lion’s share of the fundraising, which goes to support the Global Fund to fight AIDS in Africa.
I’m thrilled to announce that our total donation for this quarter will be more than $20 million — our biggest ever — bringing the total amount Apple has raised for (PRODUCT) RED to over $100 million. The money we’ve raised is saving lives and bringing hope to people in need. It’s a cause we can all be proud to support.”
Apple has long been a supporter of the (PRODUCT)RED campaign, beginning with the debut of the iPod nano (PRODUCT)RED Special Edition in 2006, although this year’s World AIDS Day 2014 campaign was the largest the company has undertaken, and the first time App Store content has been included.