Tim Cook calls $1 trillion valuation a ‘significant milestone’ but emphasizes it’s about core values

Apple CEO Tim Cook has told employees that while the company’s trillion dollar valuation reached yesterday is a “significant milestone” it’s “not the most important measure” of the company’s success. In an e-mail obtained by Reuters, Cook noted that the record-breaking valuation is simply a result of Apple’s emphasis on its products, customers, and core values, and that Apple needs to continue to focus in these areas, “putting our products and customers first, and always staying true to our values” and that financial returns should simply be seen as a natural result of Apple’s innovation. “Steve [Jobs] founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do,” Cook wrote in the memo, adding that “Just as Steve always did in moments like this, we should all look forward to Apple’s bright future and the great work we’ll do together.” The full text of the memo can be found at 9to5Mac

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