Tim Cook kicks off Apple’s September iPhone event

Apple CEO Tim Cook opened this year’s “Gather Round” iPhone event at the Steve Jobs Theatre in Cupertino with a much briefer than usual introduction, providing a quick highlight of the status of Apple’s retail stores — which now welcome over 500 million visitors per year around the world — as well as noting that the company is about to sell its two billionth iOS device. Rather than providing the usual “state of the union” statistics on Apple’s products and services, Cook provided a quick overview of how Apple’s devices enhance users’ lives, and then quickly moved right into handing the stage over to Jeff Williams for an introduction of the Apple Watch Series 4.

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