Apple will soon issue more security alerts to users in an effort to boost privacy, CEO Tim Cook told The Wall Street Journal. The company will alert users when an account password change is attempted, when iCloud data is restored to a new device, or when a device logs into an account for the first time. New notifications will start in two weeks, and users will be able to make immediate changes — the account password can be changed, or Apple’s security team can be alerted to the issue.
Cook said Apple could have done more to prevent incidents like the recent celeb photo hack. The company could have better informed users about hackers, and played up the importance of better passwords. “When I step back from this terrible scenario that happened and say what more could we have done, I think about the awareness piece,” Cook said. “I think we have a responsibility to ratchet that up. That’s not really an engineering thing.” Apple also plans on “aggressively” pushing people to use its two-factor authentication in iOS 8.